Product Marketing Course

Become a $100,000+ Expert Product Marketing Manager

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Learn marketing product marketing management from the former Global Product Marketing for Sony PlayStation, Vice President of Marketing for a Google accelerator startup, Senior Product Marketing Manager for a Series-A startup, and Product Marketing Manager for a Google Ventures backed startup in Silicon Valley.

Dekker the Marketer has an MBA in Marketing from Philip Kotler's Kellogg School of Management, the top marketing school in the world. He published numerous product marketing management books and taught college-level marketing and analytics.

40,611 students

This course includes:

What you'll learn

Potentially Get Hired As A Product Marketing Manager
How To Launch A New Product
Branding
Product Marketing Psychology
Product Management
Market research
Product marketing strategy
Marketing & Lead Generation
& So much more!

Learn key product marketing skills, including:

Marketing strategy
Marketing research
Positioning & messaging
Brand management
Integrated marketing communications
Marketing analytics
Lead generation & customer acquisition
Direct marketing
Brand marketing

B2B & B2C marketing
Sizing markets & demand
Investor marketing
Copywriting
Video marketing
Advanced marketing
Marketing psychology
Product-led growth

This product marketing course also includes:

Product marketing case studies
New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)
New! Product Marketing Calendar Template (Excel)
Templates (MS Word): 1-Page Product Marketing Plan + 1-Page Competitive Analysis Template
Preparation for a six-figure product marketing management position

Day-to-day operational skills
Advanced MBA level product marketing for product management
Hard skills in quantitative product marketing analytics & software
Soft skills to succeed in the office and get promoted in product management & product marketing
Product owner marketing & customer acquisition
MBA level marketing management for product managers & product marketing managers
Business management skills

Love the details and the book interpretations in this course. Will help me break the wheel and stand out as a top 1% PMM.

This course is amazing and it truly deepens my understanding of product marketing. I love that the courses aren't just pulling numbers from thin air, it actually shows data to back their tactics up. Also, lots of the courses out there talk about high-level marketing strategy, while startup SaaS marketers often have to also know how to execute the strategy as they may be solo marketers in the company. For example, a very hands-on approach to doing ABM on LinkedIn + the software/tools marketers can use are very helpful in the module about ABM marketing.

This course has provided me with a different, more advanced view of Product Marketing leadership and a more general view to approaching marketing generally. In addition to learning how to think around Product Marketing research and execution, this course has provided relevant insights that I believe will help me make better decisions with regards to other aspects of marketing like growth, branding, leadership and business intelligence.

This is an amazing crash course on Product Marketing and tasks as a PMM! I'm so used to superficial information in courses these days but this is jam-packed with pro tips and topics I didn't even think I knew I needed. With worksheets and an active Q&A section, I highly recommend this. I got it to prep for a PMM role, so I could take stock of what skills I had and what I needed to learn and this comprehensive overview helps with just that!

This course is amazing at preparing me for a PM/PMM role. I was super nervous about stepping into this role for a new job even though I have a master of science in marketing, but this course has helped me recall some important concepts as well as put together some great touch points for interviews and for what to do once I start my new job.