Learn marketing management from the ex-Global Brand Manager for Sony PlayStation and ex-Vice President of Marketing for a Google accelerator startup!
Dekker the Marketer has an MBA in marketing from Philip Kotler’s Kellogg School of Management, the top marketing school in the world. He published numerous marketing management books and taught college-level marketing.
Learn key marketing management skills, including:
- Marketing strategy
- Marketing research
- Positioning & messaging
- Brand management
- Integrated marketing communications
- Marketing analytics
- Lead generation & customer acquisition
- Direct marketing
- Brand marketing
- B2B & B2C marketing
- Sizing markets & demand
- Investor marketing
- Copywriting
- Video marketing
- Advanced marketing
- Marketing psychology
- Product-led growth
- Marketing management soft/people skills
This marketing management course also includes:
- Marketing management case studies
- New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)
- New! Product Marketing Calendar Template (Excel)
- Templates (MS Word): 1-Page Product Marketing Plan + 1-Page Competitive Analysis Template
- Preparation for a six-figure product marketing management position
- Day-to-day operational skills
- Advanced MBA level product marketing for product management
- Hard skills in quantitative marketing analytics & software
- Soft skills to succeed in the office and get promoted in product management & product marketing
- Product owner marketing & customer acquisition
- MBA level marketing management for product managers & product marketing managers
- Business management skills